BNUJFC Social Media Guidelines

Electronic communication is essential for sharing club news and information with our members. Our communication will be timely, appropriate and related directly to club business and activities.

The objectives for Brooklyn Northern United Junior Football Club (BNUJFC) social media sites are to increase member engagement, raise awareness of club events, increase web traffic to the BNUJFC website, recruit new members, and increase awareness of club activities and to promote our sponsors and supporters.

For the purpose of these guidelines, social media refers to the use of web-based and mobile applications used for social interaction and exchange of BNUJFC and member generated content. Social media sites include, but are not limited to, Facebook, Twitter, LinkedIn, Youtube and Instagram, or any other social networking or electronic information sharing platform.

BNUJFC Responsibility to our Community

In an increasingly digital world, electronic communication is essential for sharing club news and information with our football community. The BNUJFC and all of its members must adhere to an appropriate Social Media Guidelines that protects its junior players, officials, club members, umpires and the wider NZF community.

These Guidelines are intended to outline the rules and provide guidelines for posting appropriate club information and to ensure that all communication will be timely, appropriate and related to club business.

BNUJFC will ensure that our Social Media sites and all communication channels will:

  • Protect members’ privacy;

  • Not tolerate abusive, racist, discriminatory, sexist, intimidating and offensive statements under any circumstances.

  • Offending posts will be removed and those responsible will be blocked or removed from the relevant site;

  • Ensure that written posts, photos and videos will be family-friendly and feature positive club news and events;

  • Not make any statements that are misleading, false or likely to injure the reputation of an organisation or a person’s;

  • Ensure that all content posted on our social media sites is respectful and does not reflect poorly on the BNUJFC or any individual associated with the club.


The BNUJFC Facebook page is for parents, junior players and friends of the BNUJFC. It is a place where you will find important information that is relevant to the club’s operation, teams, upcoming events and social calendar. It is also a place for members to share photos, anecdotes and reflections throughout the year. The Club wishes to keep our Facebook page a positive site for our members to visit. When using Social Media, we expect everyone who is a part of our club to show courtesy and respect to others, including those within our Club and the wider community. If you have a complaint against a committee decision or require answers pertaining to any of the club’s administrative issues, the BNUJFC Facebook page is not the forum to air your grievances. We simply disseminate information to keep you informed. You are well within your right to take up any issues of concern directly with the relevant personnel or committee responsible – but please go through the proper grievance channels set up by the club. To ensure that we keep this page a relatively positive and safe space for our junior members and families, we have set up a few guidelines for the successful interaction between our members.

When using Facebook, club members are expected to ensure that they:

  • Do not offend, intimidate, abuse, humiliate, harass, threaten or bully another person;

  • Do not make defamatory, racist or sexist comments;

  • Do not use obscene or offensive language;

  • Do not harm the reputation and good standing of the Club or bring any of its members into disrepute.

Any breach of our Facebook guidelines will result in the following actions being taken against the member:

  1. The offending post/comment will be deleted.

  2. A ‘Private Message’ from the Facebook Administrator informing of the breach of guidelines and a ‘Warning’ will be issued to the offending member.

  3. A second breach will result in the member being ‘Blocked’ from the BNUJFC Facebook page.

  4. The Committee will then be informed of the recurring breaches and will deal with each case on a case-by-case basis.


The webpage administrator appointed by the BNUJFC will provide accountability and control over material published on our club’s website. Our website will include: Game Day Updates, Season Dates, News, Competitions and Social Events; Committee information and decisions; Club policies and procedures; Relevant information for members and achievements by the club. Club merchandise and Sponsor details.
No offensive content or photos will be published in any capacity.

Use of Photos and Videos

Upon approval of parents, BNUJFC may publish photos of videos of players. Such material is used for communication and promotion of BNUJFC activities. Examples of video usage are the Goal of the Weekend and Brooklyn's Got Talent campaigns.


Feedback from members to improve our social media presence is always welcome at